Archive \ Volume.3 2012 Issue 5

SITUATIONAL ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN PHARMACEUTICAL COMPANIES OF INDIA

Alok Kumar Mathur and Aditi Vyas
Abstract

The organizations with varied ventures indulge themselves into ethical concerns in the form of being actively involved in services that are related with the masses. The practice of carrying out the responsibility for the general population not only enhances the governance of the company in the industry but also eases out attraction and retention of employees. The diversity, thus created gets the organization the much demanded recognition and sustainability. Pharmaceutical companies in India have adopted this consciousness and it is termed as ‘Corporate Social Responsibility’ (CSR). Many companies in the pharmaceutical sector are into this practice and have also been awarded for their credentials in the sphere of social responsibility. This paper highlights the importance of CSR, its role in the pharmaceutical sector and the social initiatives taken up by some of the pharmaceutical companies in varied dimensions. It has come to the fore that the pharmaceutical companies are making considerable contribution to the society in varied spheres, in particular, environment. Other areas of corporate social responsibility are health, education, community care, livelihood & skill development, etc.


[PDF]