Alireza Adhami1, Ali Rabiee2, Sahar Mohammadi3, Masoumeh Adhami4*
What the feeling is raised in individuals when they hear or see the name of Kerman. What distinguish features Kerman has between the cities of Iran and in the world? With which values Kerman is tied to the mind of people? All these questions are summarized in the understanding and application of branding knowledge.
Todays, branding has gone beyond the products and services and has reached.to the cities and places.
During recent decades, extensive studies done on the role of cities as drivers of innovation and growth in the local economy that have a tendency to follow the strategies of urban renewal and revitalization. The present study makes an effort considering the development of cultural, environmental, political, historical, economical, identified macroeconomic factors to sustainable growth, in Kerman and focus on its potential ability.
The importance of this research is to enable urban authorities to have a macro view of urban development and simplify understanding of economic growth in line with the growth in other areas.
In this study, data collection methods including search in Internet, study internal and external books and journal additionally in order to achieve theoretical foundations we take advantages from other researcher experiences. Also questionnaire is applied as main tool for data collection and obtains desired data and hypothesis test.
The statistical population is Kerman towen in Iran and Sample size of 300 patients was determined according to Cochran formula. For data analysis descriptive and inferential statistics methods used including frequency t-test and Binomial test in SPSS.
This research findings show that, Kerman has cultural, social, historical and economic characteristics of competitive and hasnot environmental and political favorable conditions.
